The Social Media Monitoring workshop focuses on application of OSINT (Open Source Intelligence) techniques for social media monitoring for the purposes of competitive intelligence, marketing and brand sentiment analysis. The branch of OSINT, known as Social Media Intelligence (SMI), refers to the collectives tools and solutions that allow organizations to monitor social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based on the user’s needs. SMI tools enable intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks.
Workshop participants will learn OSINT methods and data mining software tools and how to use them to navigate unruly and fast changing landscape of social media. A survey, conducted by a team of market research analysts, found that 37 percent of marketing managers are unfamiliar with systematic approach to monitoring, analyzing and using social media while understanding growing importance of social media channels. Only 15 percent of marketing managers and PR professionals effectively monitor Social Media Intelligence and only 6 percent are familiar with media monitoring and analysis tools.
This workshop will equip PR professionals and marketing managers with the hands-on skills and best practices and best-of-breed tools to monitor social media and run efficient OSINT operation.
Who should attend
Marketing managers
Social media professionals
Strategy planners
PR managers
Brand managers
Market research analysts
Business development managers
Competitive intelligence managers
BI practtioners
SEO/SEM professionals
Workshop participants will be required to research, write and submit a case study on their topic of interest to demonstrate knowledge, use of social media monitoring and OSINT tools and skills acquired at the workshop.
Supplemental materials
OSINT (Open Source Intelligence)
Sailing the Sea of OSINT in the Information Age
Intelligence in Public Literature