• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer

OSINT.org

Intelligence Matters

  • Sponsored Post
    • Make a Contribution
  • Market Intelligence
    • Technologies
    • Startups
    • Events
  • Domain Intelligence
  • About
  • Contact

UberMedia Announces Beta Launch for Vista AI, a Fully Anonymized Mobile Location Intelligence Platform, to Deliver Consumer-Conscious Insights

May 21, 2019 By admin Leave a Comment

UberMedia, the leading provider of aggregated mobile location data and intelligence, today announced the beta launch of Vista AI, a fully anonymized mobile location intelligence platform that delivers actionable insights to businesses without compromising accuracy or quality. The beta launch of Vista AI coincides with the release of Mobile Location Data University (MLDU), an UberMedia-sponsored online resource center dedicated to educating businesses and consumers on the complexities, uses, and analytic potential of mobile location data. Vista AI is expected to officially launch later this year.

Vista AI builds on UberMedia’s consumer-conscious approach to mobile location data and allows users to better understand consumer behavior and market trends, as well as to assist in site selection and trade area modeling. Backed by UberMedia’s best-in-class accuracy, quality and scale, Vista AI provides businesses with access to tailored, market-level insights regarding their consumers and competitors, while successfully navigating the complexities associated with individual device data.

Vista AI’s simple online interface allows users to easily construct highly customized location queries to find solutions to their business challenges. Using Vista AI’s powerful technology, UberMedia is then able to analyze quickly and return fully anonymized data sets from its vast network of mobile location data suppliers, delivered in a variety of formats, including insight datasets, interactive reports, or even an API.

“We believe mobile location data is best used to analyze trends and aggregate consumer behavior,” said Gladys Kong, CEO of UberMedia. “With the California Consumer Privacy Act coming into effect in 2020, our goal is not only to comply with consumer privacy legislation, but also to give customers the peace of mind that they can still use our platform to answer their business questions with fully anonymized and aggregated insights.”

Additionally, Vista AI offers users access to ‘Market Potential,’ a powerful new feature that captures insights with anonymized and aggregated human movement data from massively pre-processed data. With more accurate modeling and easy-to-use formatting, ‘Market Potential’ helps users identify hidden opportunities by better understanding:

Retail Potential: Information related to the retail potential of residents and workers within the geography;
Dispersion: Pre-processed movement data that identifies patterns of movement into and out of a specific geography;
Pulse Daypart: Count and device density within a geography by hour of day and day of week;
Pulse Trend: Ranking of geographies based on growth in mobile activity over time.
Vista AI expands UberMedia’s leadership in using location intelligence to enhance business strategy for diverse industries, including commercial real estate, retail and tourism.

In addition to announcing the beta launch for Vista AI, UberMedia also announced the launch of Mobile Location Data University (MLDU), the industry’s first online resource center dedicated to educating businesses and consumers on the complexities, uses, and analytic potential of mobile location data. MLDU is sponsored by UberMedia and TSCG Analytics, and includes partners such as Environics Analytics, Miren.co, BI Spatial, and X-Mode.

As an independent, online resource, MLDU will feature educational content contributed by industry leaders, changemakers, and thought leaders to better educate consumers and support professionals working with mobile location data. Through easily accessible lessons in the form of articles, videos, and downloadable documents, MLDU makes learning mobile location data and understanding its potential as simple as possible.

“As the location intelligence market has expanded, the level of noise, misinformation, and misleading marketing claims have grown in parallel to the business opportunities. We heard loud and clear from our customers that there is a pressing need for independent expertise dedicated to providing clarity in this crowded marketplace,” said Gregg Katz, Chief Strategy Officer at TSCG Analytics. He added, “We’re excited that UberMedia also recognized this need and co-sponsored this valuable resource with us. ”

At its release, MLDU includes non-technical educational content that assists analysts, marketers and business managers at various stages of working with mobile location data. From a basic glossary to advanced concepts on trade area modeling, MLDU defines mobile location data, details how to use it, and recommends ways to work with vendors through informative articles explaining what questions to ask mobile location data vendors and how to evaluate their responses.

“From our interactions with the Interactive Advertising Bureau (IAB) in the media and marketing industry, we realized that an equivalent need existed in the mobile location data market,” said Kerry Pearce, Chief Product Officer and SVP Engineering at UberMedia. “We take pride in launching MLDU and look forward to continuing to work with our partners and competitors to further the development of an ethical and responsible industry resource.”

For more information on Mobile Location Data University and to view currently published resources, please visit: https://www.mldu.org. To learn more about potential MLDU partnerships and opportunities to contribute content, please contact [email protected].

Retailers are invited to visit UberMedia during RECon 2019 in Las Vegas this week (Booth N1318) to learn more about Vista AI, UberMedia’s complete location intelligence offering, and MLDU.

Source: UberMedia
http://www.ubermedia.com.

Filed Under: Workflow

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Market Analysis

The Growing Tin Market: Prospects for Future Demand and Sustainability
Prospects for the Growing Lithium Market in the Coming Years
DevOps and Agile: Integrating Development and Operations
China’s Use of Golden Shares: From Reducing State Role to Quietly Controlling Tech Giants
Why Amazon Acquired One Medical: Disrupting the Healthcare Industry with Technology-Enabled Care
The End of an Era: Why China is No Longer Viable as the World’s Factory
Cloudflare’s FedRAMP authorization opens up a huge market opportunity in the US government sector

Opinion

Israel has been used as a bogeyman, erroneously blamed for all Arab ills
Eight European countries have signed a letter urging Big Tech companies to act against foreign information manipulation and interference
China’s Pursuit of an Economy of National Greatness: Ambitions, Risks, and Criticisms
Why VPNs are Essential for Those Living in Non-Democratic Countries
Massive Protests in Israel Against Proposed Judicial Reforms as Lawmakers Prepare for Knesset Vote
Putin has overestimated his negotiating power, repeatedly
All autocratic governments fail to adapt

Secondary Sidebar

Market Research Media

How plunging birthrates threaten national economies
Agile Leadership: Leading Agile Teams for Success
Chinese Brands Reach New Heights of Popularity in the West Amid Growing Political Tensions
Unrestricted Streaming: How VPNs Can Enhance Media Consumption Experience
How the world’s biggest companies have built and defended their moats

Dossier

Agile Coaching: The Key to Successful Agile Implementation
GameTech 2023, GameDev Conference, March 3, 2023
AI is Disrupting Software: Key Takeaways from Tech Summit 2023
indie Semiconductor has entered into a definitive agreement to purchase GEO Semiconductor
Why UK faces chronic labor shortages

Footer

Recent Posts

  • Importance of Communication in Agile Development
  • Unveiling the Power of VPNs: How OSINT Professionals Can Stay Anonymous and Secure Online
  • Vexcel Data Program, the world’s largest aerial imagery program, has announced plans to expand its high-resolution coverage in urban areas
  • How AI will change OSINT
  • China’s Global Expansion: The Quest for Control Over Critical Infrastructure
  • Growing Discontent Among Earthquake Survivors in Turkey Over Government’s Handling of Crisis
  • New app detecting and reporting changes in land use
  • The Perfect Storm: A Not-So-Hypothetical Scenario of Russian Economy Collapse
  • The United States government is reportedly considering new sanctions on Chinese surveillance technology companies
  • The Rise of Biometric Technologies: Implications for Security and Civil Liberties

Analysis

Nearly 80% of workers are using collaboration tools for work in 2021
Why digital transformation in the healthcare sector is a challenge
Shipping industry executives call for restraint in investment
Russia on the edge of default
What are signs of a global economic downturn?

VPNW

Why dictatorships hate VPNs?
The impact of VPNs on network performance and latency
AI-Powered VPNs: The Future of Online Privacy and Security
VPN Services Take the Spotlight at MWC 2023: A Look at the Latest Offerings and Future Trends
Building a VPN using cloud services

OPINT

The Importance of the Arctic Region in Geopolitical Affairs
Excellent CEOs spin 6 plates at once
North Korea is working to create a nuclear warfighting capability
Palliare Completes $8m Series A Funding Round
Telco Sector Can Be Game-Changer on Sustainability, Shrinking Its Own, Other Industries’ Carbon Footprints

Calendarial

ABF Freight to Host Dayton-Area Hiring Event, November 12, 2022, Dayton
2023 International CES will begin on Thursday, January 5 and ends on Sunday, January 8, 2023
The 13th International Fujairah Bunkering & Fuel Oil Forum (FUJCON 2023) is set to take place at the Novotel Fujairah from March 13-15, 2023
Galileo Galilei was born on this day, February 15, 1564, in Pisa, Italy
Rare Disease Advocates and Supporters Share the Importance of Raising Awareness Ahead of Rare Disease Day 2023, February 28, 2023

Copyright © 2022 OSINT.org

Technologies, Market Analysis & Market Research and Exclusive Domains

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT